I help curious operators turn small ideas into compounding systems — built with AI, sharpened by taste.
Nine years of building things for other people, then building one for myself. Mostly small teams, always shipped end-to-end — brand through deploy.
Co-founder. Building an AI + automation studio and a mentorship program for aspiring operators. I run product and brand.
Independent design practice. Brand, product and editorial work for small companies who care about typography.
Lead designer for a DTC outdoor brand. Built the design system, ran the photo direction, shipped 4 site relaunches.
Four years of shaping how a small brand grows on the internet without losing its handwriting. The system I built there still runs today.
Type-focused agency. Wordmarks and editorial systems for magazines, restaurants, and one very strange cheese label.
BFA, Graphic Design. Studied with Hammett Nurosi and Bethany Johns. Thesis on charts as narrative devices.
I grew up in a house with no televisions and an absurd number of cookbooks. My parents are both teachers; we drove across the country every other summer in a beige Volvo with a roof box and one specific cassette tape.
I studied graphic design because I wanted to know how magazines were made, and stayed in it because the work kept getting more interesting the closer it got to actual systems. Eventually that pulled me toward product, and then toward the gnarly, almost-magical territory where language models become tools you can actually trust.
These days I co-run feeble.io — a small studio and mentorship program for people building leverage with AI. The rest of my time is reserved for bikes, fly rods, long recipes, and a black cat named Marlow.
I’d love to hear what you’re working on.
For consulting, mentorship, podcast guesting, or just to say hi — usually back within a day or two.